Creating your website is not all there is to it. You could have the most beautiful website on the Internet but you won't reach a client if they can't find it. On the Internet the most important thing is to make your website visible. Internet users, when looking for products or services, visit only the first few websites they find.
The conclusion is obvious – one of the most basic aims of your website should be to make it stand out through a position in the search engine. Your potential client must find you without any problems, no matter what they type in Google. The fastest way to reach this goal is to position your website.